Promotions Committee



The Promotion Committee deals with marketing the district's assets to residents, visitors, investors and others through special events, retail promotion, and activities that improve the way the Downtown is viewed. The Committee's job is to promote Downtown as the center of commerce, culture and community life for residents and vistors alike. To be effective, this committee must: Understand the changing market by identifying both potential shoppers and the competition. Identify Downtown assets -- including people, buildings, heritage and institutions. Define Downtown's market niche -- its unique position in the marketplace. Create new image campaigns, retail promotions and special events to bring people to Downtown. 

Tessa Jackson, Chair
My Favorite Memory
457-6091